Martech

JANUARY 9, 2024

When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Also, set reasonable benchmarks to measure performance — impressions, click-through rates, conversions, etc. Why pay attention to the creator economy?

Niche 137

Niche Negotiate Contract Legal 137

ConversionXL

OCTOBER 20, 2015

And we’ve mentioned in the past, free shipping is something that works more often than not in conversion optimization (though it’s an important operations decision, not just a quick A/B test). As CityLab put it , “We gravitate towards the free choice, regardless of its intrinsic value.”. Here’s the original: Image Source.

A/B testing 124

A/B testing Click Through Rate Intrinsic Price 124

ConversionXL

JANUARY 14, 2016

Conversion optimization for mobile apps is getting more sophisticated. At first, click through rate was key. Then we became more performance-oriented and measured click to install conversion rate. install to booking conversion rate and a low volume of users. Image Source.

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71