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What is quality score and how to use it in PPC

Search Engine Land

MARCH 21, 2023

Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads. How well does the landing page follow through on the ad’s promise? 5 9.5252 (blank) 905.97

CTR 87
CTR Campaign Represent Click Through Rate 87
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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

FEBRUARY 26, 2014

This ad is packed with trust boosting factors like a ratings extension, a review, social proof, and sitelinks that provide more detailed options while highlighting service benefits. This keeps keywords focused on the days they’re working for you, and avoids CTR-lowering “waste impressions” during the times they aren’t.

Territory 111
Territory CTR Campaign Objectives and Key Results 111
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