article thumbnail

What is quality score and how to use it in PPC

Search Engine Land

Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads. Optimizing for good CTR is more important than optimizing for good expected CTR. 6.308888889 Maine 5.411764706 65.88

CTR 88
article thumbnail

Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

A supply store such as this AutoZone in New Hampshire is definitely on point by focusing on ice melt now, but wouldn’t want to keep running those same keywords full speed in mid-July. This keeps keywords focused on the days they’re working for you, and avoids CTR-lowering “waste impressions” during the times they aren’t.

Territory 111
article thumbnail

This day in search marketing history: January 9

Search Engine Land

Bing Ads shares Valentine’s Day CPC & CTR trends, including surprising mobile stats. 2008: Google mapped the results of the New Hampshire U.S. 2008: New features included Keyword Expansion, Keyword Search Volume Historical and Forecast, Keyword Buzz and more. What Is The Mountain Of Butterflies?