Click Through Rate Engineering Minimum Viable Product Strategize 
Search Engine Land
APRIL 18, 2023
This article will provide an overview of the search landscape and the two key search engine marketing (SEM) tactics, plus five simple questions you can ask yourself to determine where your efforts should be spent. PPC, or pay-per-click, are the ads that appear on a page of search results (typically in premium positions).
ConversionXL
FEBRUARY 3, 2022
Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. In the retention phase, measure these performance metrics: Retention rate vs. churn rate Customer churn Net Promoter Score Email open rates Email click-through rate.
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