Search Intent: How to Analyze and Optimize Your Site
ConversionXL
APRIL 18, 2019
The goal or activity may be to download, to buy, to obtain, to be entertained by, or to interact with a website or app.” But the value may be limited to “URL awareness” as users, especially those on mobile, don’t click through. Beyond featured snippets, there are other ways to try to improve click-through rates.
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