Remove Click Through Rate Remove Follow-up Remove Gambling Remove Niche
article thumbnail

Keyword difficulty in SEO guide: Everything you need to know

Search Engine Land

We pull the top 10 ranking pages for your keyword and look up how many websites link to each of them. The SERPs look like this: Up against Apple, CNN and Wikipedia, we can see that ranking in the top 10 would be a challenge for smaller brands. It’s a balance between the following: Search volume. How is it calculated?

Gambling 137
article thumbnail

7 Ways SEO & PPC Can Work Together in 2021

Hubspot

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. The marketing team at Toast is gambling on the mere possibility that restaurant managers seeking a phone system might also be in the market for POS software. Here are seven ways to thrive in both SEO and PPC.

Gambling 101