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If links are the currency of the Web, then headlines set the exchange rate. Headlines influence click-throughrates for emails, search engine optimization for website pages, and social sharing and inbound links for blog posts. Let's say that you are about to launch an important new ebook for leadgeneration.
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(If you'd like to get a deeper look into this industry or check out some others, you can download the full 2015 Demand Generation Benchmark Report here. 1) In terms of monthly visitors, leads, and sales opportunities generated, software companies aren't radically different from other industries. Tweet This Stat ).
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