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Microsoft Ads 101: Get Up and Running in Minutes

ConversionXL

The keyword insertion function matches the exact keyword someone typed in. These allow you to embed a call-to-action button to your ads, which can help increase the click-through-rate of your ads. With price extensions, people can see sample prices before they click. Job functions. Action extensions.

GTM 100
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Sales Pipeline Radio, Episode 109: Q&A with Alli McKee @founderofstick

Heinz Marketing

So your content that you’re using to drive those click through rates is competing not with other B2B content but with Snapchat, Instagram stories, scrolling through headlines. You’re more likely to close deals by x percent when you use this product.” Consumers aren’t reading anymore.