Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Why pay attention to the creator economy? audiences.

Niche 128

Niche Negotiate Legal Contract 128

ConversionXL

FEBRUARY 3, 2022

This strategy can be useful for established companies looking to grow but don’t have a pressing need to expand beyond their niche. Partnerships. Strategic alliances with other brands to develop offerings or leverage each others’ distribution channels. Acquisitions. Diversification.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Heinz Marketing

AUGUST 28, 2023

Similarly, tools like social media platforms, marketing automation, and data analytics are powerful allies, but they are most effective when harnessed in alignment with a strategic direction, creating the ability to optimize them to their fullest potential. Are they market leaders, challengers, or niche players?

B2B 86

B2B Objectives and Key Results Click Through Rate Strategize 86