Search Engine Land

NOVEMBER 1, 2023

The journey toward a converged digital marketing strategy combines strategic thinking, technological innovation, and a deep understanding of consumer behavior across channels. A holistic approach toward attribution is required to measure ROI accurately across channels, enabling marketers to optimize their strategies for better outcomes.

Retail 101

Retail E-commerce Strategic partnership Click Through Rate 101

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Why pay attention to the creator economy? Don’t forget the legal bits.

Niche 128

Niche Negotiate Legal Contract 128

Salesforce

APRIL 1, 2022

The company used a strategic partnership between sales and marketing to launch its ABM success. With a targeted approach to account selection, thanks to first-party intent data and its use of marketing automation tools for its promotional email banners, WebPT saw an increased click-through rate of 2.4%

Campaign 98

Campaign B2B Strategic partnership Healthcare 98

ConversionXL

FEBRUARY 3, 2022

Partnerships. Strategic alliances with other brands to develop offerings or leverage each others’ distribution channels. SEO , SEM, paid advertising , content marketing, social media, email marketing, strategic partnerships with other brands, PR; Activation. Acquisitions. Diversification.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

ConversionXL

JUNE 16, 2022

For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. Generally speaking, each playbook should have five main parts. Marketing strategy.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Heinz Marketing

AUGUST 28, 2023

Similarly, tools like social media platforms, marketing automation, and data analytics are powerful allies, but they are most effective when harnessed in alignment with a strategic direction, creating the ability to optimize them to their fullest potential. Cost Per Click (CPC): Determine the cost of each click on your ads.

B2B 86

B2B Objectives and Key Results Click Through Rate Strategize 86