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Purchase Decisions: 9 Things to Know About Influencing Customers

ConversionXL

Our internal study on the impact review stars showed that they can increase click-through-rates by as much as 35%. “There are huge incentives in consumer markets, even for competing companies, to make everything the same, ” says Dan McGinn , president of a research and strategy consultancy in Arlington, Virginia.

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Sales Pipeline Radio, Episode 109: Q&A with Alli McKee @founderofstick

Heinz Marketing

We were thrilled this last time to be able to talk to Alli McKee , Founder and CEO at Stick who has a Bachelors from the University of Virginia in studio art. The full transcript is below: Sales Presentations That Don’t Suck (& How Marketing Can Help). She has an MBA from Stanford. Paul: Welcome aboard. Time to grab your board.