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Customer Retention Strategies: 4 Phases for Development

ConversionXL

The same article noted that companies spending 30% more time analyzing marketing performance data earned 3X higher open rates and 2X click through rates for email. Email testing should be about far more than opens and clicks, though.). provided a near 19% response rate. Image source).

article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? Hangups in the user experience.

Customers 115
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How To Develop Your Customer Retention Strategy

ConversionXL

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? Hangups in the user experience.

Customers 112
article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? Hangups in the user experience.

Customers 105
article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? Hangups in the user experience.