ConversionXL

JUNE 3, 2019

The same article noted that companies spending 30% more time analyzing marketing performance data earned 3X higher open rates and 2X click through rates for email. Email testing should be about far more than opens and clicks, though.). If the shopping experience is full of friction, why would anyone return?

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? higher customer lifetime value.

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? higher customer lifetime value.

Customers 112

Customers User Experience Profit margin A/B testing 112

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? higher customer lifetime value.

Customers 105

Customers User Experience Profit margin A/B testing 105

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? higher customer lifetime value.

Customers 98

Customers User Experience Profit margin A/B testing 98

ConversionXL

SEPTEMBER 24, 2020

You may notice the second ad group is for “Discounts,” so even if the conversions are good, the profit margin is less. For example, I’ve learned that UX & Persuasive Design articles perform better on Facebook, while analytics posts perform better on Twitter. At first glance, the second ad group seems to be converting better.

CTR 111

CTR Technique Profit margin Follow-up 111

ConversionXL

MAY 22, 2014

While it’s also a little blurry, you may notice the second ad group is for “Discounts” so even if the conversions are good, the product is not being sold at full profit margin. For example, I’ve learned that UX & Persuasive Design articles perform better on Facebook, while Analytics performs better on Twitter.

CTR 116

CTR Technique Click Through Rate Follow-up 116