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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

This metric reflects how well you retain customers: Churn rate formula = (Total customers/Number of customers lost) 100 Closed-won Indicates that a deal has been finalized, resulting in a new customer acquisition. A sales qualified lead (SQL) has been vetted and deemed prepared to have a sales conversation.

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What Is Lead Qualification and How Does It Work?

Salesforce

At the end of the day, lead qualification can make the difference between quota attainment and lagging sales. Either way, when a lead becomes an SQL, sales takes over to further qualify, pursue, and nurture them toward a sale. (And You can email or cold-call prospects, but many salespeople also use LinkedIn.