Lead Fuze

JANUARY 1, 2022

It also provides an upfront payment instead of the variable commission structure where pay depends on success, which might leave money on the table over time. If you are very successful in a particular vertical, and worry that there will be too much competition from your OEM partner, one solution is to limit the markets they can sell to.

Negotiate 52

Negotiate Profit margin Contract GTM 52

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. This requirement often arises when selling into specific verticals, such as finance, pharmaceutical, or government. And if yes, to what extent?

GTM 74

GTM Negotiate Profit margin Contract 74

SaaStr

FEBRUARY 1, 2024

Once you reach momentum and hit a tipping point with market share, it creates a machine of its own. The takeaway: determine your marketing strategy and tactics based on where you are in product maturity curve. #2 2 Change in Marketing As You Scale : Handling Complexity Like a Pro You don’t want to oversimplify complexity.

GTM 80

GTM Growth Education Strategic planning 80