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What Is Enterprise OEM Software Licensing?

Sales Hacker

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. The OEM is gaining scale, more customers – and giving up higher profit margins that could be obtained by going direct to customers.

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10 major pricing mistakes you should avoid

PandaDoc

In addition, it can help you generate higher profit margins that you can reinvest in improving your products, running robust R&D operations, and launching influential marketing campaigns. However, in many cases, you’d be better off figuring out your own unique path and go-to-market strategy. Analyze prices.

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What Is Enterprise OEM Software Licensing?

Lead Fuze

A critical parameter that will affect the pricing and go-to-market strategy is whether or not a company chooses to include embedded OEM software as default for all customers, or make it an optional option. The benefits of a larger customer base outweigh the negatives from lower profit margins.