Lead Fuze

JANUARY 1, 2022

It also provides an upfront payment instead of the variable commission structure where pay depends on success, which might leave money on the table over time. One example is federal government markets which take years to develop. What joint GTM strategy options will you lead with? Why should they buy vs. build?

Negotiate 52

Negotiate Profit margin Contract GTM 52

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. This requirement often arises when selling into specific verticals, such as finance, pharmaceutical, or government. And if yes, to what extent? Market exposure.

GTM 74

GTM Negotiate Profit margin Contract 74

Sales Hacker

OCTOBER 7, 2021

Adrienne has been in Enterprise Technology sales for over 6 years specifically focused on helping state and local governments utilize their data to drive better outcomes for our communities. Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. Jenny is a revenue leader and GTM strategist.

Sales 130

Sales Start-ups Up-sell Cross-sell 130