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What Is Enterprise OEM Software Licensing?

Lead Fuze

It also provides an upfront payment instead of the variable commission structure where pay depends on success, which might leave money on the table over time. If I sell through channels, will the revenue increase outweigh any lost margin from going direct to customers and cutting out distributors and retailers altogether?

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What Is Enterprise OEM Software Licensing?

Sales Hacker

This requirement often arises when selling into specific verticals, such as finance, pharmaceutical, or government. The OEM is gaining scale, more customers – and giving up higher profit margins that could be obtained by going direct to customers. For example, federal government markets often take many years to develop.

GTM 74