Commission GTM Market share Profit margin 
Lead Fuze
JANUARY 1, 2022
It also provides an upfront payment instead of the variable commission structure where pay depends on success, which might leave money on the table over time. If I sell through channels, will the revenue increase outweigh any lost margin from going direct to customers and cutting out distributors and retailers altogether?
Sales Hacker
JANUARY 13, 2021
Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. The OEM is gaining scale, more customers – and giving up higher profit margins that could be obtained by going direct to customers. And if yes, to what extent?
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