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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

If you're trying to expand franchise sales in Hartford, Connecticut, for example, it won't be a very good use of advertising dollars to target people in, say, Los Angeles. Connect that lead capture form to your customer relationship management (CRM) software, so that once the information is imported, your sales team can act upon them.

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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

So if you're trying to expand franchise sales in Hartford Connecticut, showing your ad to people in Los Angeles, California would be a waste of money, and you should take advantage of this targeting option. Depending on your business, more specific targeting may be helpful. You can also tailor your ad copy to specific locations.

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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

Rev up your workflow with a CRM: Cloud-based customer relationship management (CRM) software like Sales Cloud makes it easier for your team to find, track, and connect with customers to close more deals in one, streamlined place.