The 5% Institute

MAY 22, 2023

Every organization aspires to expand its sales efforts to drive revenue, penetrate new markets, and stay competitive. However, scaling sales successfully requires a strategic approach that encompasses various factors, including goal setting , sales enablement, data-driven techniques, and expanding sales channels.

Objectives and Key Results 52

Objectives and Key Results Technique Strategic partnership Sales 52

ConversionXL

JANUARY 18, 2022

Brand vs product marketing: Friends or foe? Both brand marketing and product marketing are important to a well-built marketing strategy. Product marketing informs strategic positioning and ensures alignment across the company. Product marketing uncovers where to play and how to win.

Product 110

Product GTM Construction Launch 110

The Lost Book of Sales

JULY 12, 2021

Technology Adoption Lifecycle Each group in this model represents a unique psychographic profile (i.e. a combination of psychological and demographical traits) that makes its marketing responses different from those of the other groups. All this implies a mature and sophisticated representative working on your behalf.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Sales Hacker

JANUARY 13, 2021

Product management, engineering, customer success, sales, and marketing groups will weigh in on the decision-making process. The decision to move forward is considered strategic because OEM partnerships can have a wide-ranging impact across an organization. Blending these into hybrid models is also common. Resell relationship.

GTM 74

GTM Negotiate Profit margin Contract 74