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2 Channels for Targeting Tech Personas, Part 2/2

Heinz Marketing

So, how do we make attributions or capture leads when a potential tech contact is moving through your content like a ghost? B2B marketers targeting tech personas know well at this point that they make attribution frustratingly tricky. We know where to reach them, but they’re notoriously skeptical and private.

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The Art of Action by Stephen Bungay

The Lost Book of Sales

Friction and the three gaps The internal and external worlds are in constant contact and the effects of our actions are the result of their reciprocal interaction. Friction gives rise to three gaps: the knowledge gap the alignment gap, and the effects gap. To execute effectively, we must address all three.