Contract Go To Market Lead generation Outside Sales 
SaaStr
JUNE 3, 2020
Michael Katz: So I took over sales, after we re-orged the go-to-market teams at the end of Q3 2019. We had grown a bunch, but our market had changed, and our go-to-market really needed to change as well. So we had a good head of sales prior, and he helped us grow a bunch. Just some quick context.
Hubspot
AUGUST 8, 2019
Sales leaders can’t use their intuition to guide their decisions — not only are they dealing with a huge amount of information, but the risk of failure is high. That’s why successful companies obsessively measure everything about their go-to-market model, sales strategy, and salespeople. Market penetration.
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