Contract Go To Market Profit margin Teamwork 
Lead Fuze
JANUARY 1, 2022
OEM licenses are larger than direct to end-user contracts because the licensee is usually pushing out software to their entire customer base or a large portion of it. One OEM contract can give thousands or tens of thousands access to licensors software. Licensing OEM software Sellers. Exclusivity. Does my channel hurt or help me?
Sales Hacker
JANUARY 13, 2021
OEM licenses are significantly larger deal sizes than direct to end-user contracts because the licensee is usually pushing out the software to their entire customer base or a large portion of their customer base. One OEM contract can give thousands or tens of thousands of end-users access to the licensor’s software. Exclusivity.
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