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Marketing and Growth Lessons for Uncertain Times

ConversionXL

Customer segmentation is essential , not just to identify where buyers pull back but also to “reveal products primarily purchased by people still willing to pay full price. can introduce a ‘fighter brand,’ a lower-priced version of the premium offering sold under a different name and backed by minimal advertising.” Image source ).

Growth 121
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Funding in the Time of Coronavirus with Mark Suster (Video + Transcript)

SaaStr

Anyone who studied economics will know when supply greatly exceeds demand, prices drop. Many of you may have noticed this past week, actually oil future prices went negative. So people were paying people to take their futures contracts. Deflation is when prices are dropping, that could be prices of real estate.

Finance 77