PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman
Sales Hacker
DECEMBER 1, 2020
He talks about the journey of a marketer leading the entire revenue function on the path to CEO. Then using that as a way to build up trust and transparency in a sales cycle and coordinate a handoff. Jake Sorofman: It was Asheville, North Carolina. They’re important because they pay the bills. You earned it.
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