Can an 8-Person StartUp Sell to a CIO? Yes — If You Understand The Social Contract.
SaaStr
DECEMBER 30, 2021
CIOs are willing to bet early on a few SaaS start-ups (x) if the value proposition is unique, (y) if the app won’t bring down the business if it fails in a pilot or production — and (z) if they trust the founders. All three CIOs citing key, trusted relationships with the CEO/founders. Trust is so key here.
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