Search Engine Land

MARCH 15, 2023

Fundamentals for SEO product managers These fundamental tips can help SEO product managers (PMs) accomplish day-to-day tasks while strategizing for the future: Trust but verify When validating technical SEO work done in the code, don’t assume everything has been implemented correctly. How to write an effective SEO ticket.

Product 92

Product X-functional Objectives and Key Results Engineering 92

SaaStr

DECEMBER 30, 2021

CIOs are willing to bet early on a few SaaS start-ups (x) if the value proposition is unique, (y) if the app won’t bring down the business if it fails in a pilot or production — and (z) if they trust the founders. All three CIOs citing key, trusted relationships with the CEO/founders. Trust is so key here.

Contract 99

Contract X-functional Sell Cold Call 99

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

X-functional 61

X-functional Referrals Sales Follow-up 61

ConversionXL

JULY 28, 2020

In other words: Behavior = motivation x ability x prompt. If the user can’t find the “X” button, the choice is presented negatively—a confirm-shaming dark pattern , which is the opposite of a nudge. The more “autonomous functions” you have on-site, the more you get to know your customers.

X-functional 163

X-functional Drivers/motivators Retail Price 163

SaaStr

APRIL 8, 2021

You still have to prove yourself as (x) a great visionary, (y) someone able to recruit and retain a great team, and (z) a careful custodian of the investors’ funds. So continue to build trust. Make sure each VP/functional head presents at the board meeting, and give them time, and don’t talk over them.

X-functional 89

X-functional Trust Meeting Presentation 89

ClickFunnels

JULY 22, 2021

I made $X in Y amount of time”, “I lost X kilograms in Y amount of time” , etc.). One of the most important concepts in copywriting is the distinction between features and benefits: A feature is a quality or a function of a product (e.g. Have an impressive accomplishment under your belt? These shoes are waterproof” ).

X-functional 246

X-functional Gaming Pitch Government 246

Martech

JUNE 6, 2023

Outline cross-functional teams’ involvement and get their buy-in and commitment The most successful implementations are integrated into how marketers do business. We all hear about incredible transformations that “ only took X number of weeks/months,” but those usually only happen in a vacuum.

X-functional 112

X-functional Cross-sell Contract Technology 112

Search Engine Land

DECEMBER 28, 2023

The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. The following month, the platform changed its name to X and tried to lure back advertisers by slashing the price of video ads. Experts have predicted that X will lose as much as $75 million in ad revenue by the end of the year.

Retail 128

Retail X-functional Launch Non-Profits 128

Search Engine Land

AUGUST 16, 2023

If we can define the dynamic sitemap route based on the website’s content using a function like get_dynamic_urls() , we should be able to retrieve all URLs. Also, it’s important to note that Google’s John Muller stated on X (previously Twitter) that having an XML sitemap is a “minimal baseline for any serious website.” we ignore those.

X-functional 94

X-functional Engineering Launch Follow-up 94

Heinz Marketing

APRIL 25, 2023

The function is straightforward: output = tools + teams x strategy. Cross-functional burn-out – If teams from different functions are all burning out, it is time to talk with them. Business school taught me well, you could put that in a textbook. This is usually caused by a lack of clarity in ownership and/or timing.

X-functional 104

X-functional Strategize Growth Clients 104

The 5% Institute

AUGUST 7, 2023

Establishing trust, understanding client requirements, and showing empathy are pivotal in nurturing enduring partnerships. This expertise positions account managers as trusted advisors who contribute to clients’ success. The post 10 x Essential Account Manager Skills For Success appeared first on The 5% Institute.

Account management 52

Account management Negotiate X-functional Cross-sell 52

The 5% Institute

AUGUST 5, 2021

Mercedes Benz through their value messaging; have been able to surpass the cars general function. Related article: How To Position Yourself As A Trusted Advisor. Further reading: Sales Probing Questions – 20 x To Use Daily. Prescribing Versus Presenting. Value Messaging – Our Final Thoughts.

X-functional 145

X-functional Presentation Clients Closing 145

Jeff Shore

MAY 22, 2018

Our prices start at X and go up to about Y, just so you have some context here. An overview conversation might sound something like this: We’re going to find the perfect blend of three things: style, function, and price. But the price will depend upon style and function. But let’s do this. Fair enough? Fair enough? Stay tuned….

Price 113

Price Customers X-functional Presentation 113

Hubspot

SEPTEMBER 2, 2020

Alternatively, consider a social media advertisement that claims a product will do X, Y, and Z — but then, when you order it, you find it can only do X. This includes ensuring you don't stretch the truth or lie about your product or service (including pricing, functionality, release date, current customers, etc.)

X-functional 101

X-functional Non-Profits Promote Trust 101

The 5% Institute

MARCH 30, 2021

One of the most important functions in business, is to build an effective sales team that you can rely on to sell your products and services. We believe Sales Professionals and Business Owners should position themselves as Trusted Advisors – this way, they build clients for life, rather than build purely transactional relationships.

Outside Sales 145

Outside Sales X-functional Inside sales Sales 145

SaaStr

OCTOBER 7, 2020

There are lots of reasons for this: All your hires can’t either be (x) folks you magically poach from other companies and (y) folks who magically are leaving another great gig at the perfect time to join you. But if they were a CEO for a long time, or took a very different functional role (e.g., Not always.

X-functional 125

X-functional Teamwork Start-ups Growth 125

ClickFunnels

OCTOBER 27, 2021

We also have a Two Comma Club X award for entrepreneurs who have generated $10,000,000+ within their sales funnels. Depending on the plan that you choose, you can either use one of our integrations to connect ClickFunnels with your favorite email marketing app or use our own built-in email marketing functionality.

Gaming 239

Gaming Commission X-functional Sales 239

Lead Fuze

DECEMBER 15, 2023

Diving Deep into Expense Ratios & Management Teams Charles Schwab Investment Management, one trusted source among many others reminds us that “Data from third-party providers are obtained from reliable sources but their accuracy or reliability cannot be guaranteed.”

X-functional 52

X-functional Objectives and Key Results Non-Profits Profit margin 52

The 5% Institute

FEBRUARY 13, 2020

People, Process, Product – 3 x Words To Succeed. This is a methodology used to streamline a business’s functions, by saving potential wasted cost, enhancing profits, and creating a better experience for both your staff and clients/ customers. Where Does The People, Process, Product Methodology Come From?

Process 98

Process Product X-functional Objectives and Key Results 98

ConversionXL

SEPTEMBER 3, 2021

Goals to measure could be “X users completed free trial in X timeframe” or “X users completed basics course in X timeframe”. Clearly tell your users what you fixed or released so they can get excited about enhanced functionality and features. month to unlock premium content. . Slack does this well: .

UX 121

UX X-functional A/B testing Follow-up 121

Salesforce

NOVEMBER 20, 2023

The most successful sales calls include tailored presentations and focus on building trust with prospects by addressing their unique pain points. As celebrated entrepreneur Siva Devaki noted, “Sales is not about selling, but about building trust and educating.” This isn’t just a quick pitch, however.

Objectives and Key Results 69

Objectives and Key Results Pitch X-functional Sales 69

ConversionXL

JUNE 23, 2019

For example, your wife said Product X is good, or your friends said Service Y sucks. Because of a lack of trust. Four in five users say that being able to trust the information on a website is very important to them. You don’t buy from someone you don’t trust, do you? What do you do? Does it work?

Trust 132

Trust X-functional User Experience Price 132

Lead Fuze

AUGUST 12, 2021

Let me point out one important fact — We are all human beings, and our minds function in a similar way. If people you like and trust are using some product or service, it will be easier for you to make the same decision. Changing what they were told from “If you insulate your home, you will save X cents per day.” Click To Tweet.

Sell 98

Sell X-functional Sales Follow-up 98

Sales Hacker

JULY 21, 2021

With trust, transparency, and timing, sales and marketing can achieve real alignment , especially if they take a RevOps approach to managing their data, metrics, and tools. Unfortunately, optimize is not a magic word that you wave like a wand over complicated systems, hoping that they start functioning perfectly. Digitize everything!

X-functional 125

X-functional Sales Strategize Cold Call 125

Salesforce

FEBRUARY 14, 2022

Conversely, using overt data collection methods can restore interest and rebuild trust. Boomers and Gen X are the cultural paranoids, while Millennials and Gen Z are more relaxed. It turns out these attitudes are more a function of our personalities than our demos: they’re a state of mind. Don’t assume all people are alike.

X-functional 52

X-functional Construction Trust Follow-up 52

Salesforce

FEBRUARY 7, 2024

50 x (1 + 0.40) = $70. Price transparency helps create trust with your audience when you communicate why the price hike is happening. Freemium pricing: Offers a free basic version of your product or service while charging for premium features or functionality. But don’t make up your mind just yet. There are some pitfalls.

Price 52

Price Profit margin Manufacturing Retail 52

The 5% Institute

JUNE 18, 2020

Many Sales Professionals and Sales Consultants make the mistake of thinking that by talking in acronyms or technical language, that their potential clients will think they’re smart, and will trust them. Related article: How To Position Yourself As A Trusted Advisor. Related article: Sales Probing Questions – 20 x To Use Daily.

Technical Sales 98

Technical Sales Technique X-functional Consult 98

The 5% Institute

DECEMBER 17, 2019

You may have spent years learning your engineering craft; building up your technical prowess and learning how to do things in a functional and systematic way. Related article: 10 x Effective Sales presentation Tips You Need To Use. Related article: 5 x Benefits Of Online Sales Training. You’ll learn how to do so in this article.

Engineering 98

Engineering Commission X-functional Objectives and Key Results 98

Hubspot

APRIL 17, 2020

These weekly classes builds loyalty and trust, which makes their products or services more attractive to their audience, and more likely to purchase from them. If your product makes the day-to-day functions of a developer easier, your story can include a narrative about how data collection was a pain … until your product came along, that is.

Angle 101

Angle X-functional Technique Campaign 101

KO Advantage Group

JANUARY 11, 2020

Inside Facebook you could start by using the search tool to search for "friends of friends in X city". Or inviting them to an event or networking function. And trust me it will ALWAYS pay off. This will give you a list of people that are second level connections. Within LinkedIn this becomes a WHOLE lot easier. You're patient.

X-functional 77

X-functional Government Clients Prospecting 77

SaaStr

FEBRUARY 4, 2020

Lexi explains the importance of team trust, driver and passenger mindsets, and much more. We have 1,000 employees across three locations, San Francisco, Denver, and New York, and everything in the past four years has grown by more than 10 X. They were a team that had engendered this sense of trust. Join us at SaaStr Annual 2020.

Drivers/motivators 70

Drivers/motivators X-functional Trust Cross-sell 70

PandaDoc

OCTOBER 3, 2023

There are significant reasons why today’s fast-changing sales environment is making your job more difficult, including skyrocketing buyer expectations forcing sales reps to become trusted advisors, a switch from reactive adaptation to proactive prediction strategy, and widespread adoption of low-performing yet less risky sales techniques.

Process 52

Process Objectives and Key Results X-functional Sales 52

ClickFunnels

AUGUST 19, 2021

So in this case the conversion rate is: 10/100 x 100 = 10%. Build trust by providing progressively more paid value at each stage. The most important copywriting principle that you need to understand is the distinction between features and benefits: A feature is a function or a quality of a product (e.g. What Is a Sales Funnel?

Conversion 244

Conversion Sales Lead generation X-functional 244

Hubspot

AUGUST 17, 2020

In fact, in 2019 22% of Gen Z, 20% of millennials, and 16% of Gen X have made a purchase inspired by an influencer post on social media. She added, "Think about it like this -- influencers on Instagram are the new model examples on how products wear, work, function, and are used rather than in-store experiences.".

Niche 101

Niche X-functional Referrals Gaming 101

ConversionXL

MARCH 13, 2019

But that argument ignores emotional values such as trust , which help explain why “Nobody gets fired for hiring IBM.”. B2B buyers from Gen X expected phone calls and handholding. The first ecommerce functionality served mainly existing customers—those who just wanted an efficient way to reorder. Why do millennials matter?

B2B 130

B2B B2C Retail X-functional 130

Hubspot

OCTOBER 16, 2023

If you want to use this feature, you will need to enable it by clicking the “All filters” button on your profile views page, then scrolling down and enabling the function. For example, instead of simply “Marketing Manager at X Company,” you can add terms like “Marketing Manager | Content Marketing Leader, Blogger, Speaker, Startup Advisor."

Real Estate 71

Real Estate X-functional Networking Drivers/motivators 71

ConversionXL

JUNE 30, 2019

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. reviews, trust). Run a functional investigation. The limits of competitive analysis. At the same time, competitor analysis should be done with proper context.

UX 126

UX X-functional A/B testing User Experience 126