ConversionXL

OCTOBER 26, 2022

The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. Her first video about starting a business got 15K views, which resulted in 10 orders. People tend to trust it more because it offers the content people seek.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

ConversionXL

FEBRUARY 3, 2022

Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. In his course on Growth Mindset (part of CXL’s Growth Marketing Minidegree ), WeTheFuture.org founder John McBride describes three key components of a successful growth marketer: 1. The result? Acquisition.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

JUNE 16, 2015

Is X actually influencing Y, or is it a mere correlation? billion to building testing some of the largest function on the web site from site search to navigation for headers to footers to check out, you name it. While optimization is fun, it’s also really hard. We’re asking a lot of questions. Why do users do what they do?

Objectives and Key Results 102

Objectives and Key Results Launch Drivers/motivators Gate keeper 102

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. Through customer stories. Your customers want to hear why you are different.

B2B 99

B2B GTM Objectives and Key Results X-functional 99

SaaStr

AUGUST 7, 2020

The key for us was we were building not one industry Cloud, but four, and then at Vlocity, we later added two more and expanded to six, so the secret of building one vertical SaaS product is going deep. One of our core values at Coupa is focused on results. David Schmaier: Sure. Driving the change. Jason Lemkin: That’s good.

Price 61

Price Retail X-functional Healthcare 61

Hubspot

JUNE 13, 2018

SPIN Objection-Handling Techniques. Rather than twisting their customers’ arms, they need to build value, identify needs, and ultimately, serve as a trusted advisor. Great reps focus on preventing, not handling, objections. Reps must determine their call objectives in advance. Preventing Objections. P: Problem.

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

ConversionXL

FEBRUARY 26, 2014

This ad is packed with trust boosting factors like a ratings extension, a review, social proof, and sitelinks that provide more detailed options while highlighting service benefits. AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

DECEMBER 13, 2022

You’ll see the best ways to run tests, prioritize hypotheses, analyze results, and the best tools to experiment through A/B testing. ” In fact, most research experiments could be considered a “split test,” complete with a hypothesis , a control, a variation, and a statistically calculated result.

A/B testing 127

A/B testing Objectives and Key Results X-functional Represent 127

SaaStr

APRIL 30, 2024

2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. At the end of ‘22, they started a small pilot and grew that function from one and two BDRs to a team of 10 and then 12. A key takeaway here: Stay focused for longer to nail your economics. Every function gets a stack rank.

Go To Market 107

Go To Market GTM X-functional Objectives and Key Results 107

Sales Hacker

MARCH 2, 2020

It may be hard to imagine, but something as counterintuitive as leading with your flaws can result in faster sales cycles, increased win rates, and makes competing with you almost impossible. It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal.

Sales 141

Sales Objectives and Key Results Technique Non-Profits 141

SaaStr

JUNE 14, 2019

Namely CEO Elisa Steele shares practical advice on how to win three key Talentshare battles, which are essential to winning the Marketshare war. Of note, I was a CMO at Business Objects over a nine-year period as we grew from 30 million in revenue to a billion in revenue. ” Right?

Strategize 57

Strategize Quota Non-Profits Price 57

SalesHandy

JUNE 29, 2021

The right B2B sales strategy optimizes your sales process around a few key principles, all of which allow you to make the most out of B2B selling efforts. B2B(Short for Business to Business) sales is a function of B2B product sales(i.e. Which is why you need a well thought out B2B Sales strategy in place. What is B2B Sales?

B2B 98

B2B Cross-sell X-functional Follow-up 98

ConversionXL

JULY 29, 2020

This post covers the key differences to help you thrive on both platforms. So what’s the main objective—and ideal user experience —for Google and Amazon? The first result is exactly what you’re looking for. You search for a product, and the first result is the perfect match for your needs. You run a search.

Objectives and Key Results 113

Objectives and Key Results Click Through Rate Retail Engineering 113

SalesHandy

SEPTEMBER 17, 2020

The email’s objective is to educate the prospect with essential benefits and nurture them for purchasing your product or services. As your firm is expanding, I was wondering what strategies do you opt for {objective}? To make sure your business runs smoothly and get a head start again, we provide you with an X% discount.

Prospecting 93

Prospecting Objectives and Key Results Sales X-functional 93

PandaDoc

FEBRUARY 27, 2023

Open-ended questions give the salesperson one last chance to address any pain points or objections. Focus on the key features of your services and how they address the prospect’s biggest pain points. This type of close is suited to handling objections having to do with cost and can speed up a slow sales cycle.

Closing 52

Closing Contract Technique Objectives and Key Results 52

SaaStr

JUNE 21, 2019

I think that the key is just recognizing who you’re talking to and what the goals they are trying to hit are at the end of the day. It’s like you’re kind of standard situation, solution, result traditional case study. It’s more of a readout of what the company did. And it’s not always clear cut.

Start-ups 56

Start-ups X-functional Drivers/motivators Up-sell 56

Veloxy

SEPTEMBER 28, 2021

Personalizing the subject line increases open rates by 22% Personalizing the body of the email increases response rates by 100% Segmenting / targeting your email list can double your open rates Key takeaway from these 3 cold hard facts : Don’t appear to be a cold email. Honesty is a key ingredient in cold messaging.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

Sales Hacker

APRIL 23, 2018

Before that, here’s a story to help you understand why prioritization is key. They continued on and as you might expect, the entire team got to the objective. As a result, it’s easy to understand why coaching is often confused with closing. There are a lot of possible ways to achieve a goal. one girl exclaimed.

Drivers/motivators 77

Drivers/motivators Pipeline Objectives and Key Results X-functional 77

ConversionXL

SEPTEMBER 5, 2019

This trivializes the research, resulting in designers rolling their eyes and shaking their heads.)”. The power of user personas fades when people don’t trust them or they aren’t based in reality. There are many ways to do this in R, most commonly the out-the-box factanal() function. Whose advice do you trust?

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

APRIL 3, 2018

Aligning customers & business objectives. Map all key profiles & data. Build trust through recriprocity. Frequent users : key to your growth. Building trust. Value = (Knowledge + Process) x Skill x Attitude. How many emails do you get cc’d or bcc’d on? Continuous Optimization. Everybody wins.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

AUGUST 15, 2014

As your eye travels to the key areas of the page, it’s exposed to the additional information, such as: Detailed copy is below the review area. Customize this shoe” is clearly under the Add to Cart button… …which also has sizing, quantity & a “save for later” functionality surrounding it.

Product 98

Product X-functional User Experience Angle 98

ConversionXL

NOVEMBER 23, 2015

moves the mouse cursor next to the browser window closing X). What’s stopping them from buying – emotionally, functionally or otherwise? What are the key pages on your site with a high exit percentage? Before Anything Else, Define Your Objectives. We can learn a lot with on-site surveys. Image Source.

Conversion 72

Conversion Objectives and Key Results X-functional Follow-up 72

ConversionXL

DECEMBER 2, 2015

How to Analyze A/B Test Results? In fact, most research experiments could be considered a ‘split test,’ complete with a hypothesis, a control and variation, and a statistically calculated result. Therefore, we view results with a different lens and make decisions slightly differently than tests in a pure lab setting.

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

Hubspot

SEPTEMBER 17, 2018

Capturing interviews with internal experts or thought leaders in your industry is a great way to build trust and authority with your target audience. For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. List out your key points and order them logically.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

ConversionXL

MARCH 7, 2017

This trivializes the research, resulting in designers rolling their eyes and shaking their heads.)”. The power of user personas fades when people don’t trust them or they aren’t based in reality. There are many ways to do this in R, most commonly the out-the-box factanal() function. Whose advice do you trust?

X-functional 102

X-functional Represent Follow-up Up-sell 102

SaaStr

MARCH 5, 2019

Some would say that that level of openness is unnecessary, but we believe that trust and honesty are essential to maintaining the culture we’ve worked so hard to build.” And as a result, we see a very high volume of customer activity on a daily basis. ” Want to see more content like this session?

Objectives and Key Results 61

Objectives and Key Results Cross-sell Trust Product 61

SaaStr

MARCH 5, 2019

Some would say that that level of openness is unnecessary, but we believe that trust and honesty are essential to maintaining the culture we’ve worked so hard to build.” And as a result, we see a very high volume of customer activity on a daily basis. ” Want to see more content like this session?

Objectives and Key Results 56

Objectives and Key Results Cross-sell Trust Product 56

Heinz Marketing

FEBRUARY 5, 2018

Having that ability to be a bit distant from the content, I think, provides us with a little bit more objectivity. Not so that we’re functioning as a curation and we’re positioning it in a different kind of segment than it would normally be on our site. Insert company name X did Y. The PR’s been great.

Pipeline 50

Pipeline B2B Sales Pitch 50

Search Engine Land

DECEMBER 5, 2023

Some parts may not be new to you, and this isn’t the full picture of Google Search – much has been redacted during the trial, so we are likely missing some context and other key details. The key signals, according to Nayak, are: The document (a.k.a., “the words on the page and so forth”). This is called an index.

Objectives and Key Results 145

Objectives and Key Results X-functional Launch Presentation 145

ConversionXL

APRIL 12, 2017

You may have one observation and then multiple inferences, which would result in multiple design options. Show the process, not just the result. Pay them upfront so they don’t try to say X to get the money. Validated user research is about getting measurable results. Identify key segments of users to target.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86