ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. This comes down to the most important thing about conversion optimization – the discovery of matters. This is not where the difficulty lies.

A/B testing 123

A/B testing Cross-sell Start-ups Follow-up 123

ConversionXL

JUNE 19, 2019

Conversions: what do we define as a quality conversion. The actual performance of impressions is the impact on visits/conversions that have seen impressions vs. visits/conversions that have not. You need to have visibility of every impression and how much it influenced your actual conversions.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. It’s not which variant collects more email addresses, it’s which variant sells more books. Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. Layer on your assumptions to estimate the impact.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

AUGUST 21, 2014

I have seen this happen at a few startups I’ve worked with by expanding revenue from the current product, plus up-sell and cross-sell opportunities , but that will be a future post. Think of ways you can improve the UX and reward your loyal customers as well. Now to the case studies….

Referrals 106

Referrals Objectives and Key Results Follow-up Service 106