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If Practice Makes Perfect, Why Do We Keep Practicing The Wrong Things?

Partners in Excellence

We learn how to make high impact sales calls by having lots of conversations with customers–whether through social engagement, email, phone, Zoom, or F2F. It seems too much of the “practice” in selling is practice in doing that which we know to be ineffective.

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What is Sales Enablement? Definitions and Best Practices

Sales Pop!

Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. Sales enablement is a strategic, cross-functional discipline, designed to increase sales results and productivity, by providing integrated content, training, and coaching services. — What is Sales Enablement?

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How to turn the great buyer resignation into B2B career opportunities

Martech

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.” A reality check.

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Data, Data, Everywhere…….

Partners in Excellence

” Today, we seem to face the same thing in selling, except now it’s data. When I start talking about the data and the insights they provide, they look at me with their eyes crossed, confused. They have conversational intelligence which talks about their question/listen ratio and all sorts of other things.

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8 Ways to Make Your Sales Org Recession Ready

Salesforce

Elyse Archer , founder and CEO of She Sells, said this should start with the customer need: “What can you change in your processes, systems, and delivery to serve them best now?” Upskill and cross-train your teams. Also be sure this training is cross-functional. Be seen as the company that’s still there and ready to assist.”.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

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Selling Intangibles – How To Master This Art

The 5% Institute

In today’s fast-paced world, where digital platforms dominate, the art of selling has evolved tremendously. With the rise of e-commerce and online marketplaces, businesses have shifted their focus to not only selling tangible products but also intangible ones. Moreover, incorporating video marketing can be highly impactful.

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