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16 Video Metrics Your Boss Actually Cares About

Hubspot

If a lot of people are re-watching a certain part of your video, which the orange part of the graph below represents, they’re probably interested in the topic your video is covering during that moment. If your CTR is low, consider altering your call-to-action’s placement in your video. Conversion Rate. Click-Through-Rate.

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How To Identify & Improve Crappy UX Issues

ConversionXL

Obviously, frustrating users isn’t the way to increase conversions. Oli Gardner, co-founder of Unbounce, calls this “Conversion Momentum,” which is starting the conversation on one channel (like a blog post/ email/ or organic search result) and continuing the conversation on the landing page. CTR to key pages.

UX 113
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How to Find & Fix Terrible UX On Your Site

ConversionXL

Obviously, frustrating users isn’t the way to increase conversions. Oli Gardner, co-founder of Unbounce, calls this “Conversion Momentum,” which is starting the conversation on one channel (like a blog post/ email/ or organic search result) and continuing the conversation on the landing page. CTR to key pages.

UX 62