article thumbnail

A Complete Guide to YouTube Analytics

ConversionXL

With more than 2 billion monthly active users and more than a billion hours of content consumed every day, the right Youtube strategy can increase brand awareness, engagement, and conversions. . YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Only 15%-25% comes from search.

CTR 134
article thumbnail

Microsoft’s Audience Network expansion: Higher CPCs, lower CTRs, no added value

Search Engine Land

Learn how the mandatory Audience Network expansion impacted this software company, which saw 26% of its budget spent with no added conversions or performance benefits. Their beta results also showed that accounts that used this multi-channel strategy had a 14% higher conversion rate at a 21% lower CPA. What changed and why?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Generative AI’s role in shaping the future of advertising

Search Engine Land

Cameras can see and interpret what you look at, while microphones can hear and summarize your conversations. The problem with demos at events like GML is that they often feel forced and don’t represent real-world scenarios. lift in CTR for ads in Bing Copilot compared to regular search ads. Microsoft Ads recently reported a 1.8x

CTR 111
article thumbnail

The fallacy of CTR as a KPI: Redefining PPC ad success

Search Engine Land

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. For location-based businesses, this irrelevant traffic skews CTR data.

CTR 118
article thumbnail

Should You Optimize for Micro-Conversions?

ConversionXL

If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro-conversions? Many blog posts have espoused this as a way to incrementally increase revenue and final conversions, but does tweaking stuff unrelated to purchase actually assist your bigger goals? What Are Micro-Conversions?

article thumbnail

The Best Time to Send an Email (Research-Backed)

Hubspot

Automated email marketing provides a chance for you to improve sales conversions — maybe even by 14%. The highest line of the graph represents the open rate. the one below it) represents the click-to-open rate. Below that, the dark blue line, represents the click-through rate. CTR reflects conversions through email.

article thumbnail

YouTube advertising: The ultimate guide

Search Engine Land

Over time, more relevant ads lead to higher conversion rates and stronger brand loyalty. Recently, Google found that in some cases, just by adding a vertical video asset to a video action campaign, you can reach 10 to 20% more conversions compared to only offering horizontal videos for YouTube Shorts. YouTube has 2.1