ConversionXL

NOVEMBER 9, 2015

If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro-conversions? Many blog posts have espoused this as a way to incrementally increase revenue and final conversions, but does tweaking stuff unrelated to purchase actually assist your bigger goals? What Are Micro-Conversions?

Conversion 112

Conversion UX CTR User Experience 112

Search Engine Land

JANUARY 25, 2024

Over time, more relevant ads lead to higher conversion rates and stronger brand loyalty. Recently, Google found that in some cases, just by adding a vertical video asset to a video action campaign, you can reach 10 to 20% more conversions compared to only offering horizontal videos for YouTube Shorts. YouTube has 2.1

Objectives and Key Results 114

Objectives and Key Results Campaign Finance Real Estate 114

Hubspot

AUGUST 14, 2013

What to include as part of your main navigation can be a hotly contested topic inside your organization, and it could mean the difference between a website conversion and a bounce. The good news is, you don''t have to have any UX experience to run this exercise. Below you can see an example of the conversion assists report for HubSpot.

CTR 74

CTR UX User Experience Engineering 74

ConversionXL

MARCH 3, 2016

sessions or conversion rate). Now, there are two things to remember when choosing or creating a custom report: choose representative, useful metrics and everything is better with segmentation. Above, I simply switched out Goal 6 for a conversion goal I was more interested in. Dimensions describe characteristics (e.g.

Customers 91

Customers UX Referrals Non-Profits 91

ConversionXL

MAY 29, 2014

Obviously, frustrating users isn’t the way to increase conversions. Taking a step back, there are of course a number of things that happen before the user ever lands on the website that lead to a seamless UX: The level of detail the company spent on understanding their market. It All Starts With Good First Impression.

UX 113

UX User Experience Conversion A/B testing 113

Search Engine Land

NOVEMBER 17, 2023

If you’d like to catch up on this story, you can find some other notable replies here: Danny Sullivan wrote an eloquent essay addressing criticisms of him individually and Google as the organization he represents. Danny Goodwin here on Search Engine Land pointed out how cynical the Verge was. Barry Schwartz summed up reactions around the web.

Engineering 126

Engineering Niche Promote Up-sell 126

ConversionXL

MAY 29, 2014

Obviously, frustrating users isn’t the way to increase conversions. Taking a step back, there are of course a number of things that happen before the user ever lands on the website that lead to a seamless UX: The level of detail the company spent on understanding their market. It All Starts With Good First Impression.

UX 62

UX User Experience Conversion A/B testing 62