Search Engine Land

SEPTEMBER 1, 2023

I checked the SEO impact of optimizing and localizing 30 primary product category pages: These pages would generate 312,000 more organic traffic to their website and over 30,000 additional conversions within a year once content is live and ranking. These should include technology, profit margin, sales, and CS costs.

CTR 132

CTR X-functional Profit margin Contract 132

ConversionXL

SEPTEMBER 24, 2020

In the big picture, “conversion optimization” boils down to getting more of the right people clicking on the things you want them to click. Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Image source ).

CTR 111

CTR Technique Profit margin Follow-up 111

Martech

OCTOBER 19, 2022

Retail profit margins tend to be slim — in the 3% to 4% range. The margin on ad sales is usually 70% to 90%, according to BCG. This will get you the higher conversion rates and better ROI which define success. Correctly attributing conversion credit lets you see which campaigns are doing well and which aren’t.

Retail 118

Retail CTR Networking Campaign 118

Lead Fuze

SEPTEMBER 2, 2023

On the other hand, Google Ads offers targeted lead generation which could result in higher conversion rates. GoogleAds #DigitalMarketing Click to Tweet Harnessing Mobile Platforms for Higher Conversions As the digital landscape continues to evolve, mobile platforms have emerged as a pivotal element in successful Google Ads campaigns.

Click Through Rate 52

Click Through Rate Lead generation CTR Campaign 52

ConversionXL

SEPTEMBER 15, 2016

Is a CTR of 20% good or bad? Is an average cost of 50 cents per conversion high or low? Who better to explain how quality score works than Hal Varian, the Chief Economist at Google… Hal Varian , Google : “There are three components to the quality score and the biggest one by far is CTR. Now, how can you increase your CTR?

A/B testing 128

A/B testing CTR Non-Profits Campaign 128

Sales Hacker

JULY 15, 2021

ABM’s laser-focus and personalized approach drive more conversions and sales than inbound marketing. Conversion rate. To start with, measure conversions. A conversion is when a visitor takes the desired action that nudges them further down your funnel. In-funnel conversions. These may be: Filling a form.

Objectives and Key Results 107

Objectives and Key Results Profit margin Contract Campaign 107

ConversionXL

MAY 22, 2014

“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. In a big picture, can’t “Conversion” really be boiled down to getting more of the right people clicking on the things you want them to click ? So Where Exactly Does “Conversion” Happen? image source.

CTR 116

CTR Technique Click Through Rate Follow-up 116