Search Engine Land

SEPTEMBER 1, 2023

I checked the SEO impact of optimizing and localizing 30 primary product category pages: These pages would generate 312,000 more organic traffic to their website and over 30,000 additional conversions within a year once content is live and ranking. These should include technology, profit margin, sales, and CS costs.

CTR 134

CTR X-functional Profit margin Contract 134

ConversionXL

SEPTEMBER 24, 2020

In the big picture, “conversion optimization” boils down to getting more of the right people clicking on the things you want them to click. Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Image source ).

CTR 111

CTR Technique Profit margin Follow-up 111

ConversionXL

MAY 22, 2014

“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. In a big picture, can’t “Conversion” really be boiled down to getting more of the right people clicking on the things you want them to click ? So Where Exactly Does “Conversion” Happen? image source.

CTR 116

CTR Technique Click Through Rate Follow-up 116