ConversionXL

NOVEMBER 15, 2016

When we talk about conversion optimization , much of the strategies remain the same across industries. That said, there are some key differences in how experts approach SaaS conversion optimization. Stephen Pavlovich, CEO of Conversion.com , gave a great talk on SaaS conversion optimization at ConversionXL Live 2016.

Conversion 113

Conversion UX Cross-sell Profit margin 113

Search Engine Land

SEPTEMBER 1, 2023

I checked the SEO impact of optimizing and localizing 30 primary product category pages: These pages would generate 312,000 more organic traffic to their website and over 30,000 additional conversions within a year once content is live and ranking. These should include technology, profit margin, sales, and CS costs.

CTR 132

CTR X-functional Profit margin Contract 132

Lead Fuze

MAY 26, 2023

Tracking Progress With Google Analytics Google Analytics is your go-to tool for monitoring traffic sources, user behavior, conversion rates, and other key performance indicators (KPIs). Step #2: Analyze their website structure, design elements, and user experience (UX) to identify areas where they excel or fall short.

Objectives and Key Results 98

Objectives and Key Results Price Strategize Clients 98

ConversionXL

SEPTEMBER 24, 2020

In the big picture, “conversion optimization” boils down to getting more of the right people clicking on the things you want them to click. Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Image source ).

CTR 111

CTR Technique Profit margin Follow-up 111

ConversionXL

NOVEMBER 17, 2015

More traffic means more conversions. More conversions mean more data. A decrease in profit margin due to discounts and promotions. Do not go for micro-conversions or minor growth, focus on the high impact aspects of your site. Can this data be used to make smarter design / UX decisions year-round?

A/B testing 126

A/B testing Retail Promote Non-Profits 126

ConversionXL

JUNE 5, 2014

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even.

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

MAY 22, 2014

“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. In a big picture, can’t “Conversion” really be boiled down to getting more of the right people clicking on the things you want them to click ? So Where Exactly Does “Conversion” Happen? image source.

CTR 116

CTR Technique Click Through Rate Follow-up 116