CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts
ConversionXL
APRIL 12, 2017
On day one, we heard from UX and digital analytics experts. Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. Pay them upfront so they don’t try to say X to get the money. Layer on your assumptions to estimate the impact. 10K / 1M = 1%.
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