Remove Conversion Remove High impact Remove UX Remove X-functional
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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

On day one, we heard from UX and digital analytics experts. Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. Pay them upfront so they don’t try to say X to get the money. Layer on your assumptions to estimate the impact. 10K / 1M = 1%.

Growth 86
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Stop Hiring the Wrong People! (Or How to Hire for Growth, Not Skills)

ConversionXL

No, you’re talking to who is available , without the ability to measure or know their impact, with only a smile, a suit, a piece of paper, and a few minutes of conversation to figure out things that have a massive long-term impact on your business. Does a visually impressive portfolio translate to high-impact design ?

Growth 70