CRM Cross-sell GTM Strategic partnership 
Sales Hacker
OCTOBER 30, 2018
Amy Appleyard is an experienced, strategic sales leader with demonstrated success in overseeing cross-functional teams to improve the customer experience, drive sales and increase retention in both Distribution as well as SaaS-based sales organizations. Joanne Black is one of the leading authorities in referral selling.
Sales Hacker
FEBRUARY 7, 2018
Case in point with Salesforce’s cloud CRM vs. SAP and Oracle’s on-site/perpetual license model. One of the keys to growth in today’s business model is to identify the most effective and efficient GTM model using a variety of sales and marketing channels. To meet the growth potential a Go To Market (GTM) plan is imperative.
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