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What is Relationship Marketing: Exploring Effective Tactics

Lead Fuze

Creating an emotional connection with customers that leads to brand loyalty and encourages repeat business is at the core of relationship marketing. They offer bonus miles when customers use SkyMiles credit cards, making them feel valued and encouraging repeat business. Increase profitability today.

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What Is the Buyer Journey — and Why Should You Care About It?

Salesforce

This not only increases the likelihood of conversion but also fosters loyalty, leading to repeat business and referrals. Pro tip: Use your CRM to help! Here’s an example that illustrates this: Raina wants to cut down on her bills and realizes there’s an opportunity to cut down her monthly entertainment spend.

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