Remove CRM Remove Inside sales Remove Sales Experience Remove SQL
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Why Marketing Should Own Inside Sales (and why they shouldn’t)

A Sales Guy

The increasing trend of having marketing take over the MDR or lead qualification role of inside sales has been hotly debated and tested in recent months. I still think it’s a good idea, but needs certain expectations and circumstances across sales & marketing to work long-term. Higher lead to SQL conversion.

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Tips for Performing an Effective Sales Audit

VanillaSoft

Once this time traveler settles down to work, they will confront CRM tools, Slack chats, emails, text messages, and computerized calendaring. Sales has come a long way, and it’s changing faster than ever. Sync CRM and marketing automation data so that both teams can keep an eye on the success of shared initiatives.

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