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What is the significance of Oracle’s Fusion Marketing launch?: Tuesday’s Daily Brief

Martech

I used up some vacation days last week and was rewarded with some fine weather as I made a trip up to Rhode Island. About the last thing I did before I signed off was catch the live presentation by Larry Ellison explaining the Oracle Fusion Marketing launch. She just wants to be recognized by the brand as the consumer.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Back to top ) Trending Articles 3 Ways Generative AI Will Help Marketers Connect With Customers 3 min read Learn AI Skills on Trailhead 6 min read 4 account-based selling best practices Before you can start strategizing, you have to narrow down the playing field and prioritize which accounts to target and why.

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Is Competition Based Pricing a Winning Strategy?

Salesforce

Pros of competition based pricing Cons of competition based pricing 5 steps to build a competition based pricing strategy What competition based pricing looks like in practice Unify sales, finance, and legal on the #1 AI CRM When sales, finance, and legal are disconnected, the customer feels the pain. Want to take the #1 CRM for a test drive?

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What Is Lead Qualification and How Does It Work?

Salesforce

Whether marketing or sales follows up with them is a strategic decision for managers at your company. And don’t forget your CRM can help you with this research as well as lead qualification itself.) This could be a virtual demo, a lunch, or a full sales presentation. Want to take the #1 CRM for a test drive?