B2B Marketing Attribution: Models, Tools, and Processes
ConversionXL
OCTOBER 22, 2018
When you add an opportunity to your CRM (i.e. By far, Salesforce is the most widely used CRM for B2B businesses. This lets you determine that to close Company X, prospects touched Adwords, branded search, attended events, and interacted with Social Ad campaigns. Lead Creation. Opportunity Creation. Closed-Won.
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