How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)
ConversionXL
OCTOBER 7, 2022
It tells you how much you need to earn per customer to run a profitable company. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means. However, once you have historical data to work with, don’t get hung up on what others are doing.
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