LBS Update #3
The Lost Book of Sales
AUGUST 15, 2021
🌪 Book summary #1 (long): Crossing the Chasm by Geoffrey Moore Outtake: -> What is the “Chasm”? We have enough high-tech marketing history now to see where our model has gone wrong and how to fix it. If so, ask to see the go-to-market strategy. Continue reading. Work only with people you enjoy.
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