ConversionXL

APRIL 22, 2015

Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests. Those two add up to indicate execution velocity. Add average sample size and impact per successful experiment, and you get an idea of total business impact. Doesn’t work like that.

A/B testing 123

A/B testing Cross-sell Start-ups Follow-up 123

ConversionXL

JUNE 19, 2019

Decline stage: product sales start to shrink. We sell success. Four facets of an audience: User perceptions: UX benchmarking , like NPS score , is a “surgical’ way to understand loyalty throughout the customer journey. Sex up the headline. From here, you can then break up your content into a ton of various social posts.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. On day one, we heard from UX and digital analytics experts. It’s not which variant collects more email addresses, it’s which variant sells more books. Act one, start to consider.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

AUGUST 21, 2014

I have seen this happen at a few startups I’ve worked with by expanding revenue from the current product, plus up-sell and cross-sell opportunities , but that will be a future post. Groove came up with several data-driven attempts at lowering churn. These small changes had a big impact. The Execution.

Referrals 106

Referrals Objectives and Key Results Follow-up Service 106