The 4 Phases For Developing A Customer Retention Strategy
ConversionXL
JUNE 5, 2014
Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? greater ability to upsell & cross-sell. The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email.
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