ConversionXL

NOVEMBER 15, 2016

Expansion MRR: Expanded revenue from existing customers, usually from upsells and cross-sells. What upsells and cross-sells can be given to the best customers? Gross margin. Knowing your CAC will help you with: Determining your actual profit margins. Onboarding and UX. Calculating your CAC.

Conversion 113

Conversion UX Cross-sell Profit margin 113

ConversionXL

JUNE 3, 2019

Compare that to more than two-thirds of CMOs who expect to increase customer acquisition, increased purchase volume, and more effective cross-selling: That’s too bad. For many, the benefits of a loyalty program might include: Increased customer spending; Higher customer lifetime value; greater ability to upsell and cross-sell.

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

ConversionXL

JUNE 5, 2014

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? greater ability to upsell & cross-sell. The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email.

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

JUNE 5, 2014

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? greater ability to upsell & cross-sell. The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email.

Customers 112

Customers User Experience Profit margin A/B testing 112

ConversionXL

JUNE 5, 2014

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? greater ability to upsell & cross-sell. The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email.

Customers 105

Customers User Experience Profit margin A/B testing 105

ConversionXL

JUNE 5, 2014

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? greater ability to upsell & cross-sell. The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email.

Customers 98

Customers User Experience Profit margin A/B testing 98