ConversionXL

NOVEMBER 15, 2016

He explained his way of approaching new clients and offered this pyramid as a visualization: Image courtesy of Stephen Pavlovich. Expansion MRR: Expanded revenue from existing customers, usually from upsells and cross-sells. What upsells and cross-sells can be given to the best customers? Gross margin.

Conversion 113

Conversion UX Cross-sell Profit margin 113

ConversionXL

JUNE 3, 2019

Compare that to more than two-thirds of CMOs who expect to increase customer acquisition, increased purchase volume, and more effective cross-selling: That’s too bad. I can safely say that about three-quarters of my clients did not have a formal strategy to retain and cultivate their current customers prior to hiring us.

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

ConversionXL

JUNE 5, 2014

I can safely say that approximately 3/4 of my own clients did not have a formal strategy to retain and cultivate their current customers prior to us working with us. Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? communication. image source.

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

JUNE 5, 2014

I can safely say that approximately 3/4 of my own clients did not have a formal strategy to retain and cultivate their current customers prior to us working with us. Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? communication. image source.

Customers 112

Customers User Experience Profit margin A/B testing 112

ConversionXL

JUNE 5, 2014

I can safely say that approximately 3/4 of my own clients did not have a formal strategy to retain and cultivate their current customers prior to us working with us. Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? communication. image source.

Customers 105

Customers User Experience Profit margin A/B testing 105

ConversionXL

JUNE 5, 2014

I can safely say that approximately 3/4 of my own clients did not have a formal strategy to retain and cultivate their current customers prior to us working with us. Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? communication. image source.

Customers 98

Customers User Experience Profit margin A/B testing 98