Cross-sell Lead generation Represent Target audience/market 
Highspot
FEBRUARY 14, 2024
It aims to build and maintain the brand, nurture leads, and create favorable conditions for sales. It addresses how sales representatives engage with prospects, close deals, and meet revenue targets. Marketing Goals and Objectives Clearly defined SMART goals for the marketing efforts.
Highspot
FEBRUARY 14, 2024
It aims to build and maintain the brand, nurture leads, and create favorable conditions for sales. It addresses how sales representatives engage with prospects, close deals, and meet revenue targets. Marketing Goals and Objectives Clearly defined SMART goals for the marketing efforts.
Hubspot
NOVEMBER 21, 2018
What is a go-to-market (GTM) strategy? A go-to-market (GTM) strategy is the way in which a company brings a product to market. It generally includes a business plan outlining the target audience, marketing plan, and sales strategy. Gatekeeper: Blocker in getting a product implemented or approved.
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